Web Strategist (m/f/d)
PwC Canada — Luxembourg
Posted 2026-09-07
Line of Service Internal Firm Services Industry/Sector Not Applicable Specialism IFS - Brand & Communications Management Level Senior Associate Job Description & Summary Meet your future team Join PwC Luxembourg’s Marketing & Communications team, where the website serves as a strategic business asset, a key touchpoint in the client journey, and an increasingly important source of visibility across search engines and AI-powered experiences. You will work closely with content creators, marketers, designers and subject matter experts to shape and optimise the firm’s digital presence. What your role will look like As a Senior Web Strategist, you will help drive the evolution of PwC Luxembourg’s web ecosystem. Your role aims to ensure the firm’s web presence remains accurate, discoverable, user-centric and aligned with business objectives, while coordinating website management, SEO strategy, analytics, user experience and emerging AI search trends. Maintain and continuously improve PwC Luxembourg’s external websites to support business objectives and user needs. Contribute to the definition and execution of the firm’s web strategy, including SEO, AI-driven search experiences, Answer Eng