VP/GM, Product Management- Asana for Services Management
Asana — San Francisco
Posted 2026-06-26
As the Vice President of Asana Services Management, you’ll own Product Management, GTM strategy, and the incubation Sales Engineering / Forward Deployed team for Asana Service Management, Asana’s most promising 0→1 product. Asana Service Management unifies ticketing and project execution for IT, HR, facilities, and other service teams to resolve key issues without human touch. This is a rare role with a direct reporting line across both Product Management and Sales Engineering / Forward-Deployed Engineering, combined with full P&L responsibility. In this high-leverage VP-level role, you will act as an entrepreneurial leader. You will sit at the intersection of sales, technical execution, and product development—owning the GTM strategy, engaging directly with mid-market customers to close business, and translating front-line market insights into a concrete product roadmap and product execution. This is a "player-coach" role designed for someone who thrives in ambiguity and knows how to scale a technical GTM motion within a fast-growing SaaS environment. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tues