Sr. Marketing Manager, Branch Experience
BMO — Toronto, ON, CAN
Posted 2026-08-26
Application Deadline: 09/10/2026 Address: 33 Dundas Street West Job Family Group: Marketing Provides strategic leadership for the future of branch merchandising, shaping how marketing comes to life across the full North American retail network through content planning, emerging technology adoption, and the delivery of impactful customer experiences. Oversees day-to-day merchandising operations across Canada, including content governance, digital merchandising capabilities, vendor and stakeholder management, and the execution of high-profile branch marketing assets, while ensuring alignment with retail design standards, business objectives, and brand strategy. Defines and develops marketing campaign strategies that strengthen the BMO brand, maximize revenue and optimize the customer experience. Works collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focussed advertising, production, merchandising, and communications campaigns. Provides information and direction for media and creative development, and ensures brand and governance standards are maintained met in all solutions. Oversees the developme