Social Media Lead, Developer Audience
Datadog — New York, New York, USA
Posted 2026-08-03
Social Media Lead, Developer Audience Reports to: Head of Developer Growth · New York, NY NOTE: This is not a traditional marketing role, it's a growth role that reports into the Product org. We're hiring someone to speak to, and interact with, our developer audience the way the best consumer brands build audiences, with a real voice, a point of view, and the speed to act on both. You'll own where and how we show up in the places developers actually spend time, run our developer social channels, expand into new ones, and build the tooling and measurement behind it. This is a builder role, not simply a coordination role. What you'll own Own the voice, editorial standard, and publishing cadence for Datadog's developer channels (@datadogdevs on X, Datadog Developers on LinkedIn) Expand into the places developers actually spend time: Reddit, YouTube, Discord, Bluesky, http://dev.to , Hacker News, and whatever you make the case for. Turn shipped engineering work into things people want to read and watch. Releases, changelogs, topical industry news, and more. Build the attribution model connecting what you publish to trials and signups Run real experiments: a hypothesis, a readout, and t