Senior Manager, Segment Marketing
Manulife — Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Posted 2026-10-01
Position Responsibilities: Segment Growth Strategy : Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic growth priorities. Integrated Proposition Ownership : Lead the design and ongoing optimization of propositions spanning products, services, experiences, partnerships, channels and engagement. Commercial Strategy & Investment Governance : Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization against agreed outcomes. Go-to-Market & Distribution Activation : Align channel strategy, customer journeys, proposition narratives, sales enablement and activation plans to drive adoption and conversion. Segment Performance & Customer Value : Drive acquisition, activation, cross-sell, upgrades retention and engagement, with clear focus on portfolio contribution, customer lifetime value and sustainable segment growth. Segment Performance Management : Lead regular segment performance reviews covering customer growth, proposition adoption, portfolio economics, investment outcomes and benefits realization; recommend co