Senior Manager, Digital Engagement and Activation
Manulife — Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Posted 2026-10-07
Position Responsibilities: Lead the activation of digital engagement and MarTech activation use cases across prospect, customer and advisor-facing marketing journeys. Translate approved roadmap priorities into practical marketing journeys, audience use cases, communication flows, content requirements and optimisation plans. Support strategic growth initiatives including HNW, Manulife Online adoption, Digital Storefront, marketing automation and AI-enabled personalisation marketing. Define marketing requirements for automation, personalisation, tagging, measurement, content journeys and customer engagement capabilities. Establish structured test-and-learn frameworks to improve digital engagement, traffic quality, prospect activation, journey completion and marketing effectiveness. Develop performance insights and recommendations across campaign journeys, digital channels, content experiences and engagement programmes. Partner with Brand, Social Media, Product, Distribution, Customer Proposition & Experience, AI & Analytics, Compliance, IT and external agencies to deliver approved digital engagement priorities. Build reusable playbooks, governance processes and reporting cadences to