Senior Manager, Client Engagement
RBC — TORONTO, Ontario, Canada
Posted 2026-10-28
Job Description What is the opportunity? RBC Direct Investing is RBC’s online retail brokerage offering industry-leading tools and research to help clients pick the right investments, place trades quickly and track how they are doing. As Senior Manager, Client Engagement, you will be accountable for developing insights and proposals to improve our client's onboarding and engagement with the product to achieve key business targets. You will own from forecasting to actuals - the engagement metrics including funding rates, account cross-sell rates, and monthly/daily activity rates on the platform, all with the goal of optimizing client lifetime value. What will you do? Collaborate with Digital Marketing and Communication teams to create a strategy that drives asset deposits and recurring activity/engagement with the Direct Investing platform Lead cross-functional teams through the delivery of initiatives and strategies to reduce client attrition Conduct testing on messaging, content and offer combinations to drive an increase in client lifetime value Report regularly to senior management on P&L outcomes of the engagement portfolio, including campaigns and tactics, recent market tren