Senior Manager/Associate Director, Customer Engagement & Partnership
Manulife — Hong Kong
Posted 2026-07-29
Position Summary This role leads the development and execution of customer growth and engagement strategies across digital platforms, health propositions, and partnership programmes. Leveraging customer insights, analytics, CRM and lifecycle marketing, the role is responsible for driving customer acquisition, activation, engagement, retention, lead generation, and customer lifetime value. The incumbent will translate business objectives and customer insights into effective customer journeys, engagement programmes, and personalized experiences. Working closely with internal stakeholders and external partners, the role will champion data-driven and customer-centric decision-making to deliver measurable customer and business outcomes. Position Responsibilities: Engagement & Partnerships Develop and execute customer growth and engagement strategies aligned with business objectives. Design, implement and manage end-to-end customer programmes across digital and offline channels. Develop customer journey frameworks and engagement roadmaps for key customer segments. Leverage customer insights and behavioural data to enhance programme effectiveness. Identify and evaluate partnership opportu