Senior Associate/Manager – Marketing Technology Specialist
PwC Canada — Zürich
Posted 2026-09-09
Line of Service Internal Firm Services Industry/Sector Not Applicable Specialism IFS - Brand & Communications Management Level Senior Associate Job Description & Summary We are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic, fast-paced environment. At PwC Switzerland, you will play a critical role in building a future-ready, AI-enabled marketing organization, working closely with Strategic Marketing, Corporate Communications and directly with the business as well as specialist teams in Marketing Operations on- and offshore to deliver scalable, high-quality, and impactful marketing. This role sits at the heart of Marketing Operations, combining technology, data, and AI to enable business growth and operational excellence. Your Impact Define and own the marketing technology strategy and roadmap aligned with FY27 priorities Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform) Partner with IT to re-architect and optimise the marketing data foundation and data architecture Drive the implementation of an AI-enabled, agent-driven marketing operati