Product Marketing Specialist
Manulife — Boston, Massachusetts
Posted 2026-10-14
The Product Marketing Specialist supports the development and execution of marketing initiatives for John Hancock’s insurance products. This role works closely with Product Marketing Managers and cross-functional partners to help bring product stories to market, support launch activities, and create marketing and sales materials that engage advisors, partners, and customers. The ideal candidate is a strong communicator, highly organized, and eager to learn the fundamentals of product marketing in a regulated industry. You will gain experience supporting product launches, campaign execution, content development, and cross-functional project coordination while contributing to the success of John Hancock's insurance business. Position Responsibilities: Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digi