Product Marketing Senior Manager, GHNW
Manulife — Hong Kong
Posted 2026-10-23
The Product Marketing Manager, GHNW is responsible for positioning products effectively in the market, ensuring clear value propositions, and delivering successful go‑to‑market strategies. This role sits at the intersection of product, marketing, distribution, and customer insight, translating product capabilities into compelling messaging that meets customer needs and supports commercial growth. Position Responsibilities: Define and maintain clear product positioning, messaging frameworks, and value propositions in close collaboration with Product, Distribution, and other cross-functional teams. Translate complex product features into compelling, customer-centric sales stories, benefits, and narratives that resonate with target customer segments and differentiate Manulife from competitors. Lead the end-to-end development and implementation of customer-centric marketing and sales enablement materials, including product brochures, sales collateral, videos, digital content, website content, and other launch-related assets. Serve as the control point for quality assurance, ensuring all marketing and sales materials meet brand guidelines, legal & compliance standards, and are consisten