Product Marketing Manager
Absorb LMS — Remote CAN
Posted 2026-07-10
Own the positioning, messaging, and go-to-market inputs for a portfolio of product bets, in close partnership with a dedicated GTM Lead.
This role blends strategic thinking, customer insight, and AI-augmented execution to ensure each product bet is brought to market with clarity, differentiation, and measurable impact.
You will act as the voice of the market and customer, influencing product direction and enabling successful execution across the full go-to-market lifecycle.
What you'll do:
Product Bet Ownership
- Partner with the GTM Lead to support end-to-end go-to-market strategy for assigned product bets
- Own positioning, messaging, and market insight inputs that shape GTM direction and execution
- Collaborate on defining success metrics (pipeline, adoption, expansion, usage) and contribute to achieving them
- Act as the subject matter expert on the product bet across internal teams
- Continuously provide insight and recommendations to optimize bet performance post-launch
Cross-Functional GTM Leadership
- Partner closely with the GTM Lead to align on strategy, priorities, and execution plans for each product bet
- Collaborate with Product, Marketing, Sales,