Product Go To Market (GTM) Lead
Manulife — Jakarta
Posted 2026-07-03
Product Go To Market (GTM) Lead is Lead the end‑to‑end go‑to‑market for life and health products by running the GTM Squad and owning the Marketing & Communications pillar—translating approved propositions into clear, compliant customer narratives, integrated campaigns, internal excitement, and distribution activation across Agency and Bancassurance, including Syariah and Health segments The role chairs GTM cadence (bi‑weekly forum), manages the shared tracker and decision matrix, and ensures timely, quality launch execution against 90‑day outcomes. Distinct from Product Proposition (which owns the “what & why”), GTM MarComms owns the “how to market and drive impact.” Position Responsibilities: 1) GTM Governance & Orchestration GTM Squad Lead: coordinate Product Proposition, Marketing/Comms, and Distribution pillars; run bi‑weekly GTM forum, maintain shared GTM tracker (milestones, PIC/owner, risks), and apply the decision matrix to keep alignment and escalate when needed. Operate the GTM Playbook phases: Insight → Proposition → Narrative → Enablement → Launch → Review, tailoring activities to proposition type and channel actual reality from the market. 2) Lead Function — Marketing