Product Adoption Strategist (Digital & Scalable)
Lightspeed Commerce — Ghent
Posted 2026-08-13
Hi there! Thanks for stopping by 👋
Are you actively looking for a new opportunity? Or just checking the market? Well... you might just be in the right place!
We're looking for a Product Adoption Strategist (Digital & Scalable focus) to join our Adoption team, which is part of our wider Launch and Customer organisation in EMEA. You will own the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage for a specific feature or market.
What you'll be doing:
- Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.
- Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance.
- Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria).
- Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey t