Personalization & Experimentation Analyst
Manulife — 2 Locations
Posted 2026-10-05
The Personalization & Experimentation Analyst is responsible for building, launching, and managing personalization and testing experiences across digital channels using Adobe Target. Working closely with Marketing, Analytics, UX and Product teams, you will help bring customer experience ideas to life by configuring and executing A/B tests, Experience Targeting (XT) activities, and other optimization initiatives. This is a hands-on execution role focused on activity setup, campaign delivery, quality assurance, and optimization. The ideal candidate has experience using experimentation and personalization platforms, is highly detail-oriented, and enjoys translating business requirements into customer experiences that drive engagement and business results. Position Responsibilities: Personalization & Experimentation Delivery: Build and launch A/B tests, Experience Targeting (XT) activities, Multivariate Tests (MVT), and other approved Adobe Target experiences Configure audiences, experiences, traffic allocation, goals, schedules, and reporting settings based on business requirements Set up and manage content, offers, and experience variations within Adobe Target Ensure activities are i