Mobility Marketing Manager - B2C
Shell — Warsaw - Jerozolimskie
Posted 2026-10-21
, Poland Job Family Group: Sales & Marketing Worker Type: Regular Posting Start Date: October 21, 2026 Business Unit: Downstream and Renewables Experience Level: Experienced Professionals The annual base salary range for this position: zł282,000.00 - zł423,600.00 Individual pay will be based on various factors such as relevant work experience, education, certifications, skill level, seniority, and internal equity. Job Description: The annual base salary range for this position: zł282,000.00 – zł423,600.00 What’s the role As the Mobility Marketing Manager (B2C) for Shell Mobility Poland, you will lead the development and execution of an integrated marketing strategy that drives market share growth, strengthens brand equity, and delivers customer value across fuels, EV charging, Shell Café, and digital channels. Accountable for key marketing KPIs including transactions, penetration, active customers, and digital engagement, you will design and deliver customer lifecycle, loyalty, and personalization strategies that increase retention, frequency, and customer lifetime value. Leveraging customer insights, segmentation, and data-driven marketing, you will optimize customer journeys, acc