MarTech Activation Analyst
Manulife — 2 Locations
Posted 2026-09-02
Manulife is on a journey to become a customer-focused digital leader. As we modernize our marketing technology (MarTech) stack and scale personalization, we are seeking a dynamic and detail-oriented MarTech Activation Analyst to join our team. This role is crucial in developing foundational capabilities and digital architecture that delivers differentiated and personalized digital experiences using best-in-class data and digital marketing platforms. Position Responsibilities: Validate incoming business intake — confirming objectives, scope, and requirements are clear and complete before work proceeds Document business requirements and route requests to the appropriate delivery teams (M&I, Tagging, and activation) Coordinate effort scoping and delivery timelines with delivery partners, maintaining a realistic view of what can be delivered and when Maintain the request backlog as a single source of truth, keeping status, priorities, and timelines current and visible Support prioritization of requests in partnership with the Director and business leads Track requests through to delivery, proactively flagging risks, dependencies, and delays Contribute to process standardization and con