Marketing Manager
Manulife — Boston, Massachusetts
Posted 2026-08-31
We're looking for a new Marketing Manager for our Global Wealth & Asset Management (GWAM) business to coordinate, develop and implement integrated U.S. Retail marketing campaigns across multiple asset classes, distribution channels, and media to support intermediary sales efforts. Position Responsibilities: Coordinate and implement marketing materials/campaigns to support products and programs on time and within budget. Research, gather, and disseminate information for projects Write and present integrated marketing plans that support sales efforts and generate repeatable results. Recommend and develop appropriate communication vehicles for achieving marketing objectives Work with other departments to source information and data for projects across media (digital, print, email, etc.) Develop and maintain relationships across all departments, including sales, product, legal, compliance, and where applicable, external advisors and distributors. Collaborate with product management, internal and external sales management to ensure alignment of efforts. Monitor and report on effectiveness of ongoing/existing sales and marketing programs relative to competitor activities and current mark