MarComm Specialist
Manulife — 3 Locations
Posted 2026-08-21
Summary: We’re seeking a dynamic, detail-oriented marketing and communications specialist to own and evolve our advisor email governance and channel strategy. This role will lead the strategy, standards, and operating rhythm behind our core advisor eNews and web portal communications, ensuring the right messages reach the right audiences, at the right time. You’ll also write and edit high-quality advisor-facing content and use marketing automation tools (Salesforce Marketing Cloud or similar) to deploy and optimize communications. The Role in a Nutshell: Supporting Manulife Canada’s insurance division, this role provides foundational B2B marketing communications support with a strong emphasis on email governance and channel ownership. You’ll be accountable for the performance and consistency of our advisor newsletter ecosystem and advisor web portal, including planning, editorial standards, stakeholder orchestration, deployment, and continuous improvement. How Will this Come to Life? It starts with governance: building a clear channel strategy, defining what belongs where, and creating a consistent intake-to-send process. From there, you’ll develop plans that translate business pri