Manager, Growth & Commercial Activation, Vitality
Manulife — 4 Locations
Posted 2026-10-19
The Manager, Growth & Commercial Activation, Vitality is responsible for developing and executing commercial activation strategies that drive advisor engagement, customer adoption, and business growth for the Vitality program. Working closely with Sales, Marketing, Product, and Distribution partners, this role translates Vitality priorities into integrated activation plans that bring the Vitality value proposition to market. The successful candidate will lead strategic growth initiatives across Traditional and Entrepreneurial distribution channels, using advisor insight, market opportunities, product propositions, communications, and activation strategies to drive measurable outcomes. This is an opportunity to own a critical growth lever for the business while helping shape how advisors and customers experience one of Manulife's most distinctive offerings. Position Responsibilities: Develop and maintain the commercial activation strategy for the Vitality portfolio. Translate Vitality business priorities into clear and actionable market activation plans. Define target audiences, objectives, value propositions, positioning, messaging, channels, activation approaches, and measures of