Manager, Digital Product Marketing - RBC Direct Investing
RBC — TORONTO, Ontario, Canada
Posted 2026-10-27
Job Description What is the opportunity? RBC Direct Investing is building the next generation of self-directed investing products and experiences. RBC is giving Canadians the tools they need to take control of their financial futures. As we transform our digital presence, we need a web-focused product marketer who can drive modernization of our website, manage our content management platform, and ensure our web content is built for how people search today across organic search, answer engines, and AI-powered discovery. As Manager, Digital Product Marketing, you will be a key product marketer on the Digital Marketing team, responsible for the web experience and content transformation of RBC Direct Investing’s core products. You will support the day-to-day operation of our CMS, execute website transformation initiatives, and execute our content strategy ensuring our pages are discoverable, authoritative, and optimized for both SEO and answer-engine optimization (AEO). This role is best suited for someone who operates at the intersection of web technology and content strategy, has experience working within a CMS, and how to structure content so that it ranks with search engines and is