Manager, Campaign Strategy & Optimization, Business Banking
BMO — Toronto, ON, CAN
Posted 2026-09-02
Application Deadline: 09/19/2026 Address: 33 Dundas Street West Job Family Group: Strategy & Change Key Accountabilities Campaign Strategy & Planning Translate business strategies, roadmaps, and moments of need into targeted campaign strategies and actionable contact plans Define segmentation approaches, targeting rules, and audience strategies aligned to business objectives Develop multi-channel campaign strategies (email, digital, frontline, etc.) to maximize engagement and effectiveness Ensure campaign strategies align with business priorities, lifecycle stages, and customer value Optimization & Performance Management Define and track campaign KPIs aligned to business outcomes (e.g., engagement, conversion, product adoption, incrementality, retention) Analyze campaign performance to identify opportunities, gaps, and optimization levers Lead test-and-learn initiatives, including A/B testing, sequencing strategies, and channel mix optimization Continuously refine targeting, messaging, and channel strategies to improve performance Channel & Contact Strategy Governance Manage and optimize contact strategy across campaigns to ensure alignment and prioritization Coordinate communicati