Manager, Advertising Yield and Technology
BMO — Toronto, ON, CAN
Posted 2026-10-30
Application Deadline: 11/12/2026 Address: 250 Yonge Street Job Family Group: Marketing Blue Rewards is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally. The Manager, Advertising Yield & Technology is responsible for the day-to-day management and innovation of our advertising platforms along with the execution of our monetization strategy across our media campaigns. Roles and Responsibilities: Actively explore new advertising revenue opportunities across Blue Rewards to support our overall media strategy Continuously optimize Blue Rewards’ advertising stack and set-up, and manage DSP and SSP and partnerships—including the implementation of advertising technology libraries across digital properties Own & lead ad testing and optimization of ad inventory to ensure optimal revenue yield balancing across onsite and offsite media partners Responsible for scheduled reports to the business on yield tracking, and media revenue tracking & ongoing SSP delivery tracking Execute on inventory pricing strategy - manage, approve, and maintain advertiser floors and advertiser channel