Lead – Business Brand & Social Media Content
BMO — Toronto, ON, CAN
Posted 2026-08-21
Application Deadline: 09/03/2026 Address: 250 Yonge Street Job Family Group: Marketing #bmoinsurance This role is responsible for shaping, governing, and owning BMO Insurance’s brand presence across social and external digital channels, ensuring the business shows up with clarity, consistency, and impact. As the subject matter expert for social media and brand amplification, you will connect business strategy to content execution. Translating priorities into compelling external narratives that strengthen how BMO Insurance is perceived in market. Owns end-to-end accountability for how the brand is represented externally, including social channels, content execution, and the stewardship of brand standards. This role ensures all external content reflects a cohesive voice, clear positioning, and a high standard of quality aligned to enterprise guidelines while distinctly representing the BMO Insurance business. Business Brand Ownership & Stewardship Own the day-to-day application and evolution of BMO Insurance’s brand within the business, ensuring consistency, clarity, and quality across all external content. Act as the primary point of accountability for how the brand is expressed acr