Global GEO Manager
Manulife — Toronto, Ontario
Posted 2026-10-30
The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content, design, publishing, technology, and delivery lifecycles. This role will identify search opportunities and risks, assess the implications of cross-functional initiatives, develop actionable recommendations, and drive implementation in partnership with segment marketing, content, UX, product, publishing, and technology teams. The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and recommend solutions, while partnering with the Global SEO team on enterprise-wide direction, material risks, prioritization, and changes to standards or best practices. Position Responsibilities SEO/GEO Opportunity Identification and Optimization Identify SEO and GEO sitewide opportunities across content, templates, information architecture, digital experiences, and platform capabilities. Assess search implications of new initiatives and develop recommendations aligned with Global SEO/GEO strategy and s