Director, Next Best Action Product
RBC — TORONTO, Ontario, Canada
Posted 2026-10-19
Job Description What is the opportunity? As Director, Next Best Action Product (NBA), reporting to the Senior Director, Platform and Program Delivery, you will have the opportunity to define and evolve our marketing technology ecosystem as a strategic enabler of our NBA strategy, building a mature, business-aligned operating model that scales across the organization while maintaining compliance and data-driven excellence. This role empowers you to own the strategic platform roadmap, prioritization framework, and investment decisions that drive measurable business outcomes, from developing robust annual and multi-year budgets to establishing governance frameworks and best practices that create competitive advantage. You will drive vendor relationships and channel enablement strategies that integrate our martech ecosystem, positioning you to transform how our organization leverages technology to deliver scalable, customer-centric marketing operations that fuel growth and operational excellence. This role works in the office 3 to 4 days a week. What will you do? Build out capability maturity based on business priorities to ensure the marketing technology stack aligns with Next Best Ac