Director, MarTech Activation & Personalization
Manulife — 2 Locations
Posted 2026-08-31
The Director, MarTech Activation & Personalization role offers an opportunity to lead the transformation of Manulife's ecosystem, advancing how we personalize, automate, and deliver exceptional digital-first experiences. As Director, MarTech Activation & Personalization, you will shape the strategy, roadmap, and delivery of technologies and journeys that power customer-centric marketing. You will work at the intersection of marketing, data, and technology, collaborating with leaders to bring our digital ambitions to life through measurable impact and scalable innovation. This is a rare opportunity to lead enterprise-level change that directly contributes to Manulife’s mission of making decisions easier and lives better through modern, data-driven experiences. Position Responsibilities Lead the execution of MarTech Activation and Personalization initiatives outlined in the strategic roadmap, ensuring alignment with business objectives and measurable delivery outcomes. Drive adoption and change management of new platforms across marketing and business teams, empowering partners to leverage platforms for improved engagement and performance. Provide strategic consultation to marketing,