Director, Marketing Strategy and Business Management
Manulife — 3 Locations
Posted 2026-10-28
The Director of Marketing Strategy and Business Management leads strategic planning, business reporting, budget management, and team engagement for Retirement and Wealth Marketing. Working with marketing leaders and business partners in Canada and the US, this role translates business priorities into marketing plans, aligns investment and resources, coordinates competing priorities, and tracks progress against objectives. The Director brings together performance insights and reporting to support leadership decisions, identifies opportunities to improve efficiency, and coordinates employee feedback and action planning to strengthen team engagement and effectiveness. This role is a member of the Retirement and Wealth Marketing leadership team and reports directly to the Head of Retirement and Wealth Marketing. Position Responsibilities: Marketing Strategy and Planning Lead the development and alignment of annual and in-year marketing plans. Translate enterprise and business priorities into clear marketing objectives and investment choices. Coordinate dependencies, trade-offs, and changes across portfolios and initiatives. Business Management and Operating Rhythm Establish planning, g