Director, Business Marketing – Canada
RBC — TORONTO, Ontario, Canada
Posted 2026-10-29
Job Description What is the opportunity? The Director of Business Marketing leads strategic marketing for RBC Capital Markets' Canadian businesses, including Corporate and Investment Banking, Global Markets, Sustainable Finance, Global Transaction Banking, and Research. Reporting to the Global Head of Client & Marketing Strategy, you drive business growth by translating strategic priorities into integrated business and product marketing programs. There is also a large global component to this role as you will be responsible as a key stakeholder on strategic global initiatives in addition to leading many of the business marketing thought leadership and product marketing programs. What will you do? Strategy & Planning – Develop and execute the annual Canadian business marketing plan aligned with strategic initiatives. Prioritize programs, allocate budgets, and conduct quarterly business reviews. Translate global brand positioning into market-relevant Canadian messaging and support global strategic initiatives. Product Marketing & Go-to-Market – Partner with business leaders to develop positioning, naming, value propositions, and messaging for Canadian-led platforms and capabilities.