Director, Brand
Manulife — Toronto, Ontario
Posted 2026-08-28
Reporting to the AVP, Brand, the Director, Brand is a key leadership role within the Manulife Wealth and Asset Management (Manulife WAM) marketing team. You'll bring our brand to life through standout creative and campaigns that cut through, positioning Manulife WAM as a digital, customer-first leader in Canada. This role sits at the intersection of strategy and execution. You'll work across a wide network of internal teams and external partners to ensure every brand touchpoint is on-strategy, on-brand and built to drive meaningful business outcomes. That includes owning the governance and operational frameworks that keep the brand function running, from budget and vendor management to brand standards and localization. You're a brand champion who holds the line on quality and consistency while keeping creativity and agility at the centre of everything you do. Position Responsibilities: Brand Governance Own and uphold brand standards across all Manulife WAM marketing touchpoints. Act as the primary steward of the Manulife WAM brand, ensuring alignment with Global Brand guidelines while reflecting the distinct needs of our market. Develop and maintain brand governance frameworks, too