Digital Marketing Automation Manager
Manulife — Boston, Massachusetts
Posted 2026-08-19
John Hancock is seeking a Digital Marketing Automation Manager to help advance our marketing automation, personalization, and customer engagement capabilities through a blend of strategic thinking, technical expertise , and operational excellence. Reporting to the Director of Digital Marketing Strategy, this role serves as a subject matter expert in Adobe Marketo and marketing automation, partnering across the organization to design scalable customer journeys, support personalization initiatives, and optimize marketing operations. The role combines strategic planning with hands-on expertise , translating business objectives into automation solutions that improve customer experiences , drive measurable outcomes, and enhance our marketing technology capabilities. This position is ideal for someone who enjoys solving complex business challenges, influencing stakeholders, and helping maximize the value of automation, data, and personalization across the customer experience. Why this role matters: As customer expectations continue to evolve, personalization, automation, and data-driven engagement have become critical enablers of business growth and customer experience. This role helps a