Chief Marketing Officer Canada
Manulife — Toronto, Ontario
Posted 2026-10-06
The Chief Marketing Officer, Canada has overall responsibility for defining and delivering the marketing strategy across Manulife Canada. This includes leading all aspects of marketing, customer engagement, brand, digital, and customer experience to support the segment’s growth objectives, distribution effectiveness, and financial performance. As a member of the Canada Segment Leadership Team, the CMO is accountable for shaping a modern, integrated, and commercially oriented marketing function that aligns to global strategy and enables strong execution across Canada’s businesses. The role partners closely with business, distribution, product, operations and technology leaders to translate commercial priorities into data-driven, insight-led marketing strategies that advance Manulife’s ambition to become the #1 choice for customers, while driving acquisition and retention. In alignment with enterprise priorities, the CMO will lead the continued modernization of marketing across Canada, embedding digital-first, data-driven, and AI-enabled capabilities to enhance personalization, improve campaign effectiveness, and generate measurable business outcomes. The CMO also ensures alignment a