Campaign Activation Specialist
Manulife — Makati City, Philippines Branch Office
Posted 2026-08-11
The Campaign Activation Specialist is responsible for ensuring that proposition campaigns are delivered on time and executed smoothly across teams. This role manages timelines, coordinates stakeholders, tracks deliverables, and ensures launch readiness across multiple campaigns running at the same time across MP, MCBL, and MIM. This role does not define campaign strategy or messaging. It works with Propositions Marketing Manager to bring campaigns to market effectively. This role also helps standardize campaign workflows, trackers, and ways of working so the team can support more campaigns with less manual coordination. Additionally, the role develops compelling, customer-focused content such as blogs, guides, and case studies to support campaign objectives, attract potential customers, and drive engagement across channels. Position Responsibilities: Develop detailed campaign timelines and workback plans for proposition-led campaigns, including key milestones, dependencies, deliverables, and approval checkpoints. Manage the execution of multiple proposition campaigns at the same time by tracking deliverables across cross-functional teams and ensuring adherence to agreed timelines.