Brand & Product Marketing Manager
Manulife — Myanmar, Kantharyar OfficeTower
Posted 2026-08-20
Role Purpose The Marketing Manager will support the execution of Manulife Myanmar's marketing strategy by leading brand management, product marketing initiatives, stakeholder reporting, budget planning, and cross-functional marketing projects. The role will work closely with the CMO and Head of Growth Marketing to drive business growth, strengthen brand presence, and ensure effective management reporting and governance. Position Responsibilities Brand Management & Marketing Communications Support the development and execution of brand campaigns and visibility initiatives. Ensure brand consistency across all customers, partner, branch, and agency touchpoints. Coordinate branding activities, events, sponsorships, and corporate communications as required. Product Marketing Lead marketing support for new product launches and existing product campaigns. Develop product positioning, marketing materials, customer propositions, and go-to-market plans. Work closely with Product Development, Distribution, and Digital teams to drive product awareness and sales performance. Budget Planning & Financial Management Support annual marketing budget planning and forecasting processes. Monitor market