Brand Manager
Manulife — Dist.7, Ho Chi Minh
Posted 2026-08-26
Job Profile Description Drive the development and execution of Manulife Vietnam's brand strategy to strengthen customer trust, drive brand-led growth, and reinforce Manulife's leadership in the life insurance market. This role is responsible for building brand equity and reputation through insight-led strategies, integrated marketing initiatives, thought leadership platforms, and customer-centric experiences, while ensuring consistent delivery of the Manulife brand across all customer, distributor, employee, and corporate touchpoints. Responsibilities: Lead the development of integrated campaigns across paid, owned, earned, and social channels. Drive brand, customer, and market insights initiatives to identify evolving customer needs, uncover growth opportunities, and inform business and marketing strategies. Monitor competitive activity and emerging trends in insurance, financial wellness, healthcare, longevity, and wealth management. Identify opportunities to strengthen brand equity, trust, consideration, and advocacy. Manage cross-functional initiatives that bring positive impacts on brand and business performance: partner with Growth Marketing, Product Marketing, Customer Exper