Bilingual Social Media Specialist
Manulife — 3 Locations
Posted 2026-10-29
Reporting to the Director of Content, Brand, the Social Media Specialist is a key member of Manulife Canada’s Brand team. The role manages and advances Manulife Canada’s organic social media content stream, bringing our “One Manulife” story to life through relevant, engaging content across priority channels. This role involves both strategic planning and execution; the social media specialist liaises with marketing leads across business lines to plan our social media calendar, develops creative social-first content programs, and identifies new ways to bring Manulife’s expertise and leadership perspectives to multiple audience segments. The role works closely with Communications, creative teams, executives, and internal and external business partners, and uses performance insights to strengthen content and results. Position Responsibilities Social Media Planning and Management Manage the development and execution of Manulife Canada’s organic social media strategy. Lead editorial planning across our Manulife Canada social channels, balancing brand, business, audience, and reputational priorities. Develop the social content calendar and ensure content is timely, relevant, and aligned