B2C Direct & BIWS Marketing Manager
Shell — Cairo - New Cairo DS
Posted 2026-08-31
Cairo, Egypt Job Family Group: Sales & Marketing Worker Type: Regular (FTC) (Fixed Term) Posting Start Date: August 31, 2026 Business Unit: Downstream and Renewables Experience Level: Experienced Professionals Job Description: Role Overview Do you have an entrepreneurial mindset? Are you competitive, commercially driven, and motivated by building brands, partnerships, and high‑performing networks? Do you enjoy using analytics and customer insight to drive real business impact? In this role, you will operate at the intersection of B2C marketing, partnerships, and retail execution , working closely with OEM and FWS partners across multiple automotive segments to deliver impactful, co‑funded marketing programs with clear ROI accountability. You will also play a critical role in shaping the end‑consumer experience within the Shell Branded Independent Workshop network “BIWS” , focusing on activation excellence at the point of service, workshop engagement, and translating brand strength into consumer choice and preference. Purpose As the B2C Direct & BIWS Marketing Manager, you will lead the development and execution of marketing strategies for Shell’s B2C Direct channel (Automotive OEMs