ATPUO - Winter 2027 - ADM4326M - Digital Marketing Technologies
University of Ottawa — Ottawa, ON
Posted 2026-08-24
Posting Reason: New Position Location: Ottawa, ON Academic Period: 2027 Winter Semester Faculty: École de gestion Telfer / Telfer School of Management Academic Unit: Telfer School of Management Course Title: Digital Marketing Technologies Course Code: ADM4326 Section: M Course Description: The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies/tools may be provided. Posting limited to: Professeur à temps-partiel régulier / Regular Part-Time Professor Date Posted (YYYY/MM/DD): 2026/08/24 Applications must be received BEFORE (YYYY/MM/DD): 2026/09/24 Expected Enrolment: 60 Approval date: 2026/08/24 Number of credits: 3 Work Hours: 39 Hourly R