Associate Marketing Manager, Acquisition & Retention, Affinity Markets
Manulife — 4 Locations
Posted 2026-10-08
At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer acquisition and retention initiatives. We are seeking a talented Associate Marketing Manager to lead our efforts in acquiring new leads and retaining existing clients and expanding their engagement with our products and services. Position Responsibilities: Lead acquisition, retention, and customer growth strategies aligned with business goals. Lead integrated campaigns across email, digital, print, direct mail, and events, managing timelines, budgets, approvals, and results. Own end-to-end acquisition and retention email campaigns, from segmentation and journey design through deployment, testing, reporting, and optimization. Turn campaign, customer, and market data into recommendations that improve performance and ROI. Lead cross-functional partners to align priorities, manage risks, and deliver cohesive customer experiences. Oversee compliant content and use CRM, automation, and analytics tools to manage customer journeys and performance. Build a test-and-learn roadmap to improve audiences, offers, creative, channels, and journeys. Manage agencies and vendors against clear briefs, ti