Associate Director / Senior Manager, AI Product & Business Partner - Marketing
Manulife — Hong Kong
Posted 2026-10-22
Associate Director / Senior Manager, AI Product & Business Partner - Marketing Position Responsibilities: 1. Domain Leadership & Strategy Lead the Marketing Domain Squad and act as the primary AI partner to Marketing leadership. Develop and maintain the Marketing AI and analytics roadmap aligned with business strategy, customer priorities, and growth objectives. Identify and prioritize high-value AI and analytics use cases across customer acquisition, engagement, personalization, campaign management, content development, and marketing operations. Partner with senior Marketing stakeholders to define opportunities, investment priorities, success metrics, and expected business outcomes. Establish a culture of data-driven decision making across Marketing functions. Align the Marketing AI roadmap with related initiatives across Distribution, Customer Experience, and other business domains. 2. Business Partnership Build strong relationships with Marketing executives, customer strategy leaders, campaign teams, channel owners, and other relevant business stakeholders. Translate marketing and customer challenges into clearly defined AI and analytics opportunities with measurable value reali